Turkiye Klinikleri Journal of Sports Sciences

.: ORIGINAL RESEARCH
Assessing the Intention to Use Beacon Technology Supported Mobile Fitness Instructor Application in Fitness Centers: A Descriptive Research
Beacon Teknolojisi Destekli Mobil Fitness Eğitmen Uygulamasının Fitness Merkezlerinde Kullanılma Niyetinin Değerlendirilmesi: Tanımlayıcı Araştırma
Özkan ALTUNa , Tuba YAZICIb , Settar KOÇAKc
aPrivate, Ankara, Türkiye
bLokman Hekim University, Faculty of Sport Sciences, Department of Recreation, Ankara, Türkiye
cLokman Hekim University, Faculty of Sport Sciences, Department of Sports Management, Ankara, Türkiye
Turkiye Klinikleri J Sports Sci. 2025;17(1):81-90
doi: 10.5336/sportsci.2024-102601
Article Language: EN
Full Text
ABSTRACT
 Objective: Sports organizations often seek ways to gain strategic advantage by using new technologies that will allow them to perform better in the sports industry. In pursuit of this strategic advantage, the sports industry often provides environments for the development or implementation of new technologies. This study aims to evaluate university students' intentions to use beacon technology-supported applications using the Mobile Service Acceptance Model (MSAM). For this purpose, the BeaconSupported Mobile Fitness Instructor Application (BS-MFIA) was developed and this program was tested on university students. Material and Methods: To evaluate the developed application, data were collected from university students at a fitness center of a state university in Ankara. The data were collected in a three-stage process. First, exploratory factor analysis was conducted with 178 university students. Second, confirmatory factor analysis was conducted on a different sample of 205 university students to evaluate the determined factor structure of the scale. After the validity and reliability studies were conducted, MSAM was tested using the structural equation modeling method. Results: Structural Equation Modeling analysis showed that perceived usefulness, perceived ease of use, trust, and context variables play a significant role in the intention to use BS-MFIA. Conclusion: The mobile services acceptance model revealed that perceived ease of use, perceived usefulness, trust, and context factors have a significant and positive effect on the intention to use BS-MFIA. The findings of this research contribute to the fields of technology and sports management by providing deeper insights into the adoption of beacon technology in the sports industry.

Keywords: Beacon; mobile service acceptance model; intention to use; fitness applications
ÖZET
 Amaç: Spor organizasyonları genellikle spor endüstrisinde daha iyi performans göstermelerine olanak sağlayacak yeni teknolojileri kullanarak stratejik avantaj elde etmenin yollarını ararlar. Bu stratejik avantajın peşinde olan spor endüstrisi sıklıkla yeni teknolojilerin geliştirilmesi veya uygulanması için ortamlar sunar. Bu çalışma, Mobil Hizmet Kabul Modelini [Mobile Service Acceptance Model (MSAM)] kullanarak üniversite öğrencilerinin beacon teknolojisi destekli uygulamaları kullanma niyetlerini değerlendirmeyi amaçlamaktadır. Bu amaçla Beacon Destekli Mobil Fitness Eğitmen Uygulaması [Beacon-Supported Mobile Fitness Instructor Application (BS-MFIA)] geliştirilmiş ve bu program üniversite öğrencileri üzerinde test edilmiştir. Gereç ve Yöntemler: Geliştirilen uygulamayı değerlendirmek amacıyla Ankara ilindeki bir devlet üniversitesinin fitness merkezinde üniversite öğrencilerinden veriler toplanmıştır. Veriler üç aşamalı bir süreçte toplanmıştır. İlk olarak 178 üniversite öğrencisiyle açımlayıcı faktör analizi yapılmıştır. İkinci olarak, ölçeğin belirlenen faktör yapısını değerlendirmek amacıyla 205 üniversite öğrencisinden oluşan farklı bir örneklem üzerinde doğrulayıcı faktör analizi yapılmıştır. Geçerlilik ve güvenirlik çalışmaları yapıldıktan sonra MSAM, yapısal eşitlik modellemesi yöntemi kullanılarak test edilmiştir. Bulgular: Yapısal Eşitlik Modellemesi analizi, algılanan fayda, algılanan kullanım kolaylığı, güven ve bağlam değişkenlerinin BS-MFIA'yı kullanma niyetinde önemli bir rol oynadığını göstermiştir. Sonuç: Mobil hizmetleri kabul modeli, algılanan kullanım kolaylığı, algılanan fayda, güven ve bağlam faktörlerinin BS-MFIA'yı kullanma niyeti üzerinde anlamlı ve olumlu bir etkiye sahip olduğunu ortaya çıkarmıştır. Bu araştırmanın bulguları, spor endüstrisinde beacon teknolojisinin benimsenmesine ilişkin daha derin bilgiler sağlayarak teknoloji ve spor yönetimi alanlarına katkıda bulunmaktadır.

Anahtar Kelimeler: Beacon; mobil hizmet kabul modeli; kullanım niyeti; fitness uygulamaları
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