Turkiye Klinikleri Journal of Nursing Sciences

.: ORIGINAL RESEARCH
Türkiye'de Sigara ile İlgili İnternette Yapılan Arama Trendlerinin Analizi: İnceleme Çalışması
Analysis of Internet Search Trends Related to Smoking in Türkiye: A Review Study
Erdal AKDENİZa
aKırşehir Ahi Evran Üniversitesi Sağlık Bilimleri Fakültesi, Halk Sağlığı Hemşireliği ABD, Kırşehir, Türkiye
Turkiye Klinikleri J Nurs Sci. 2023;15(4):1017-22
doi: 10.5336/nurses.2023-96873
Article Language: TR
Full Text
ÖZET
 Amaç: Google Trends kullanılarak sigara ile ilgili yapılan aramaların yıllara göre değişimini ve aranan kelimeleri belirlemektir. Gereç ve Yöntemler: Bu çalışma, 2013-2023 yılları arasında Google Trends kullanılarak inceleme tasarımı olarak son 10 yılda sigara ile ilgili aramaların eğilimi değerlendirilmiştir. Çalışma, Ocak 2013-Ocak 2023 yılları arasını kapsamış konu olarak sağlık, ülke olarak Türkiye seçilmiş ve alışveriş, müzik vb. başlıklar filtrelenmiştir. Grafik oluşturmak için Google Trends ve Excel'den yararlanılmıştır. Bulgular: ''Sigara'' anahtar kelimesinin son 10 yılda %51'den %73'e çıktığı, en çok arama yapılan ilin İzmir olduğu; ilgili aranan kelimelerin kalpli sigara, elektronik sigara likitleri ve makaron sigara olduğu ve diğer anahtar kelimelerle karşılaştırıldığında ''sigara'' anahtar kelimesinin en çok aranma hacmine sahip olduğu belirlenmiştir. ''Sigara bağımlılığı'' anahtar kelimesinin son 10 yılda %30'dan %20'ye düştüğü gözlense de trend grafiğine bakıldığında küçük bir artış olduğu belirlenmiştir. Bu aramada en çok arama yapan ilin Van olduğu; ilgili aranan kelime/cümlelerin ise ''Sigara bağımlılığı testi, Bağımlılık nedir?, Sigara bağımlılığı ile ilgili çizimler'' olduğu bulunmuştur. ''Sigarayı bırakma'' anahtar kelimesinin son 10 yılda %39'dan %22'ye düştüğü trend çizgisi ile grafiklerde bunun doğrulandığı görülmüştür. Bu anahtar kelime ile aramada en çok aranma yapılan ilin Manisa olduğu; ilgili aranan kelime/cümlelerin ''Sigarayı nasıl bırakabilirim?, Sigarayı bıraktıran ilaç, Sigara bırakma kitabı'' olduğu belirlenmiştir. Sonuç: ''Sigara'' ve ''sigara bağımlılığı'' ile ilgili aramalar artma eğilimindeyken ''sigarayı bırakma'' araması azalma eğilimindedir. Bu alanda çalışan kişilere bu konu ile ilgili eğilimlere bakarak eğitimlerini planlamaları önerilmektedir.

Anahtar Kelimeler: Hemşirelik; sigara; eğilimler
ABSTRACT
 Objective: To determine the changes in the searches made about cigarettes by using Google Trends over the years and the searched words. Material and Methods: This study evaluated the trend of smoking-related searches in the last 10 years as a review design using Google Trends between 2013-2023. The study covered the years between January 2013 and January 2023, and Türkiye was chosen as the health country as the subject and titles such as shopping, music etc. were filtered out. Google Trends and Excel were used to create graphs. Results: The keyword ''cigarettes'' has increased from 51% to 73% in the last 10 years, and İzmir is the most searched province; It has been determined that the related search words are ''heart cigarette, electronic cigarette liquids and macaron cigarettes'', and when compared with other keywords, the keyword ''cigarette'' has the highest search volume. Although it is observed that the keyword ''cigarette addiction'' has decreased from 30% to 20% in the last 10 years, it has been determined that there is a small increase when looking at the trend graph. In this search, the most searched province was Van; The related words/phrases were found to be ''Cigarette addiction test, What is addiction?', and Drawings about cigarette addiction''. This is confirmed in the charts, with the trendline for the keyword ''quit smoking'' falling from 39% to 22% in the last 10 years. The most searched province with this keyword is Manisa; It has been determined that the related words/phrases are ''How can I quit smoking?, a drug that helps to quit smoking, and a smoking cessation book''. Conclusion: While searches for ''smoking'' and ''smoking addiction'' tend to increase, searches for ''quit smoking'' tend to decrease. People working in this field are advised to plan their education by looking at the trends related to this subject.

Keywords: Nursing; cigarette; trends
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