Turkiye Klinikleri Journal of Dermatology

.: ORIGINAL RESEARCH
The Effect of Sociodemographic Variables, Body Image and Self-Esteem on Undergoing Minimally Invasive Cosmetic Procedures in Turkish Women: Cross-Sectional Research
Türk Kadınlarında Sosyodemografik Değişkenler, Vücut İmajı ve Benlik Saygısının Minimal İnvaziv Kozmetik İşlem Yaptırma Üzerine Etkisi: Kesitsel Araştırma
Neslihan CANSELa, Emek GÜLDOĞANb, Nihal ALTUNIŞIKc
aDepartment of Psychiatry, İnönü University Faculty of Medicine, Malatya, TURKEY
bDepartment of Biostatistics and Medical Informatics, İnönü University Faculty of Medicine, Malatya, TURKEY
cDepartment of Dermatology, İnönü University Faculty of Medicine, Malatya, TURKEY
Turkiye Klinikleri J Dermatol. 2021;31(3):207-16
doi: 10.5336/dermato.2021-84401
Article Language: EN
Full Text
ABSTRACT
 Objective: Previous studies conducted in different populations have stated that demographical and psychological factors such as low self-esteem and body image are important motivations to undergo minimally invasive cosmetic procedures. This study investigates these factors that are expected to predict motivation for such procedures in Turkish women. Material and Methods: The study was conducted in August 2020 using an online survey with the virtual snowball method. The participants completed a questionnaire that investi gated their sociodemographic variables, psychiatric disorder history, cos metic procedures, motivation sources; including questions from the Rosenberg Self-Esteem and Body-Cathexis Scale. Results: The data of 1,244 women were included. 62% have had some sort of cosmetic procedure. The most commonly performed was laser procedures (79.5%). The most important source of in formation and motivation was doctors. There was a positive correlation among increasing age, graduating university, having a job, having a high monthly income, and the rate of cos metic procedures. The presence of a psychiatric disease did not decrease this rate. While there was no correlation between body perception, self-esteem scores and the total rates of cosmetic procedures, the self-esteem scores of those who had botulinum toxin injec tion, dermal fillers, and platelet-rich plasma were higher than those who had other procedures. Conclusion: This study provides information about psy chosocial factors that predict interest in minimal cosmetic procedures. Un like previously known predictors, body image and selfesteem were not effective. The results may contribute to a better understanding of the factors that may be motivational for undergoing cosmetic procedures.

Keywords: Cosmetics; self-concept; body image; cosmetic techniques
ÖZET
 Amaç: Farklı toplumlarda yapılan önceki çalışmalar demografik özellikler ve düşük benlik saygısı ve vücut imajı gibi psikolojik faktörlerin minimal invaziv kozmetik işlem yaptırmak için önemli motivasyonlar olduklarını göstermiştir. Bu çalışma Türk kadınlarında bu işlemler için motivasyonu öngörmesi beklenen faktörleri araştırmaktadır. Gereç ve Yöntemler: Çalışma, Ağustos 2020 tarihinde kartopu yöntemiyle çevrim içi bir anket kullanılarak yapıldı. Katılımcılar; sosyodemografik değişkenleri, psikiyatrik hastalık öyküsünü, uygulanan kozmetik işlemleri, motivasyon kaynaklarını araştıran; Rosenberg Benlik Saygısı ve Beden Algısı Değerlendirme Ölçeği'ne ait soruları içeren bir anketi doldurdular. Bulgular: Çalışmaya 1.244 kadının verileri dâhil edildi. Katılımcıların %62'si herhangi bir minimal kozmetik işlem yaptırmıştı. En fazla yaptırılan kozmetik işlem lazer uygulamaları idi (%79,5). Kozmetik işlem yaptırmak için en önemli bilgi ve motivasyon kaynağı doktorlardı. Artan yaş, üniversite mezunu olmak, meslek sahibi olmak, aylık gelir düzeyinin yüksek olması ile kozmetik işlem yaptırma oranları arasında pozitif korelasyon vardı. Psikiyatrik hastalık varlığı kozmetik işlem yaptırma oranlarını azaltmadı. Beden algısı ve benlik saygısı puanlarıyla minimal kozmetik işlem yaptırma toplam oranları arasında herhangi bir korelasyon bulunmazken, botulinum toksin enjeksiyonu, dermal dolgu ve trombositten zengin plazma yaptırmış olanların benlik saygısı puanları diğer işlem yaptıranlara nazaran daha yüksekti. Sonuç: Bu çalışma, minimal kozmetik işlemlere ilgiyi öngören psikososyal faktörler hakkında bilgiler sunmaktadır. Önceden bilinen öngörücülerden farklı olarak, beden algısı ve benlik saygısının minimal kozmetik işlem yaptırma üzerinde etkili olmadığı tespit edilmiştir. Sonuçlar, kişileri kozmetik işlem yaptırmaya motive edebilecek faktörlerin daha iyi anlaşılmasına katkıda bulunabilir.

Anahtar Kelimeler: Kozmetik; benlik kavramı; beden imajı; kozmetik teknikler
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