Turkiye Klinikleri Journal of Health Sciences

.: ORIGINAL RESEARCH
Normative Data for the Bouba-Kiki Effect in Turkish-Speaking Adults: A Descriptive Study
Türkçe Konuşan Erişkinlerde Bouba-Kiki Etkisinin Normatif Değerleri: Tanımlayıcı Bir Araştırma
Halil Tayyip UYSALa , Mariam KAVAKCIa
aDepartment of Speech-Language Pathology, Ankara Yıldırım Beyazıt University Faculty of Health Sciences, Ankara, Türkiye
Turkiye Klinikleri J Health Sci. 2023;8(2):261-6
doi: 10.5336/healthsci.2022-94715
Article Language: EN
Full Text
ABSTRACT
 Objective: The bouba-kiki (BK) effect is a phenomenon associated with cognitive representations in auditory-verbal processing and integration of words. The role of BK effect in language acquisition has been documented in previous work. The BK effect has been studied in many cultures and languages and has been reported with similar results. In these reports, it was seen that the listeners who were exposed to the bouba expression chose the oval from the sharp or oval shape presented, and the sharp one for the kiki expression. The aim of this study is to examine the BK effect in Turkish-speaking adults. Material and Methods: 214 Turkish speaking adults were included in the study. The figures were presented in a randomized manner while the BK stimulus was given. Of the stimuli, the bouba one is oval and the kiki one is sharp. The study was conducted online via Google Forms. Each participant made a total of four trials, 2 preliminary trials and 2 main trials. The application was completed in an average of five minutes. Descriptive statistics from the SPSS 23.00 package program were used. Results: The majority (81.7%) of the individuals participating in the study were women. 67.7% of the participants showed the BK effect in the first trial and stated that the shape representing the bouba stimulus was oval and the shape representing the kiki stimulus was sharp. Similarly, in the second trial, 64.4% of the participants confirmed the BK effect as stated in the first trial. Conclusion: The results of the study support the existence of the BK effect in Turkish speaking adults. Future research directions are discussed in the light of the present findings.

Keywords: Bouba-kiki effect; cross-modal integration; sound symbolism; sound and shape
ÖZET
 Amaç: Bouba-kiki (BK) etkisi, işitsel-sözel işlemlemede ve sözcüklerin entegrasyonunda bilişsel düzeydeki temsillerle ilişkili bir fenomendir. BK etkisinin dil edinim süreçlerinde, önemli bir noktada yer aldığı literatürde belirtilmektedir. BK etkisi, birçok kültür ve dilde çalışılmış ve benzer sonuçlarla raporlanmıştır. Bu raporlar, bouba ifadesine maruz kalan dinleyicilerin sunulan köşeli ya da oval şekilden oval olanı, kiki ifadesinde ise köşeli olanı seçtikleri görülmüştür. Bu çalışmanın amacı, Türkçe konuşan erişkinlerde belirtilen BK etkisinin varlığını incelemektir. Gereç ve Yöntemler: Çalışmaya 214 Türkçe konuşan erişkin dâhil edilmiştir. BK uyaranı verilirken şekiller randomize edilerek sunulmuştur. Uyaranlardan bouba olan oval şekilde, kiki olan ise köşeli şekilde yer almıştır. Çalışma çevrim içi olarak Google Formlar üzerinden yürütülmüştür. Her bir katılımcı 2 ön deneme, 2 esas deneme olmak üzere toplamda 4 yapmıştır. Uygulama ortalama 5 dk'da tamamlanmıştır. Çalışmanın sonuçlarını raporlamak için SPSS 23.00 paket programından tanımlayıcı istatistikler kullanılmıştır. Bulgular: Çalışmaya katılan bireylerin çoğunluğu (%81,7) kadındır. Katılımcıların %67,7'si ilk denemede BK etkisini göstermiş ve bouba uyaranını temsil eden şekli oval, kiki uyaranını temsil eden şekli köşeli olarak belirtmiştir. İkinci denemede de benzer şekilde katılımcıların %64,4'ü BK etkisini ilk denemede belirtildiği gibi onaylamıştır. Sonuç: Çalışmanın sonuçları BK etkisinin Türkçe konuşan erişkinlerde varlığını desteklemektedir. Elde edilen bulgular doğrultusunda ileriki araştırmalarla ilgili öneriler tartışılmıştır.

Anahtar Kelimeler: Bouba-kiki etkisi; modlar arası entegrasyon; ses temsilleri; ses ve şekiller
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